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Tucson’s Best Resource for Youth Sports and Active Families

Tucson’s Best Resource for Youth Sports and Active Families Facts Youth Sports are woven into the fabric of our society • It is estimated that nearly 70% of all families with kids between the ages of 4-14 are involved in at least one sport throughout the year, with many of those families involved on a year-round basis. • With nearly 120,000 children in Southern Arizona, it is estimated that there are 80,000 kids participating in at least one sport throughout the year • The young athletes are only a subset of this sporting community, though. There are tens of thousands of coaches, officials, and volunteers who make it all happen. • These parents, coaches, volunteers, and young athletes are the focus of TUCSON SPORT. Alarming Trends • Nearly 70% of these young athletes will quit or be cut from their sport by the age of 14, forcing a majority of our children into inactivity and sedentary lifestyles • Obesity in our country is at epidemic levels an d rising -Nearly 1 in 4 adults and nearly 1 in 5 children are considered obese • Our children are on track to be the first generation of Americans with a shorter projected life span than their parents • 3 million youths suffer sports related injuries annually, 25% of which require emergency room visits - Increased competition, lack of trained coaches, and uninformed parents are the leading cause this increase • Poor eating choices and sedentary lifestyle are the two biggest factors for the increase in diabetes, cancer, and heart disease US Surgeon General’s Call to Action American people will make healthy choices when they have the information, and the incentive. – Dr. Richard Carmona, US Surgeon General and Tucson native, excerpt from2005 Healthy Child Initiative Speech, Feb 2005. Tucson Sport – Answering the Call… • Tucson Sport’s primary goal is address these issues and deliver high quality information to our active and athletic community • Information leads to knowledge. Knowledge leads to power. Power leads to change. • Tucson Sport will play a significant role towards positive change, further establishing Tucson, Arizona as one of the healthiest cities in the country to raise an active and healthy family …we can make a difference.

Tucson’s Best Resource for Youth Sports and Active Families Tucson Sport Quick Facts Vision – To increase the flow of quality information aimed directly at Southern Arizona’s active and sporting families and to impact overall quality of life through the celebration of family, sport, and life. Mission – To be Southern Arizona’s premier information provider for the latest, up-to-date issues and trends that surround every aspect of youth sports, healthy family lifestyles, and overall athletic and wellness development • Launched our first issue in February 2006 • 2006 total circulation – 5 issues at 15,000 per run • 2007 total circulation – 11 issues at 30,000 per run • Locally owned, designed and printed publication • Tucson’s only full-color, high-quality resource targeting Southern Arizona’s active and athletic families, with an emphasis on promoting physical activity, focusing on youth athletes • Distributed in Southern Arizona to over 400 distribution sites including select TUSD, Marana, and Amphi schools, all k-8 private schools, hospitals, select doctors and dentists’ offices, YMCA, Jewish Community Center, sporting goods stores, and youth sports facilities. • Regular features include: youth athlete of the month, youth sports facility spotlight, performance tips, tips from top coaches, photos of at least four different sporting events, unique sports gear and gadgets, and articles focusing on the myriad of issues affecting youth sports in Southern Arizona. Readership • Parents • Educators • Coaches • Referees • Volunteers • Athletes (past, present, and future) • Community leaders Tucson Youth Sports Market Highest Volume Youth Sports Organizations in Southern Arizona *Participants *Parents *Coaches *Volunteers AYSO 10000 20000 1000 1000 Little League 12000 24000 750 750 Tucson Youth Football and Spirit Federation 6000 12000 300 300 YMCA 6000 12000 300 300 Southwest Youth Sports 4000 8000 200 200 National Youth Sports 4000 8000 200 200 Total participants *These figures are approximate figures based on last year’s enrollment numbers 55000 110000 2750 2750 Total Potential Readership within these select sports organizations 170500

Tucson’s Best Resource for Youth Sports and Active Families Distribution and Circulation ***This information based on 2006 figures. Distribution percentages will remain in tact, while we grow circulation into 2007, increasing from 15,000bi-monthly to 30,000 monthly. Methods of monthly circulation include: • 10,000 magazines, that's 66% of total circulation, is distributed directly to k-8 schools, as follows: • Tucson Sport delivers complimentary issues to ALL TUSD, AUSD, MUSD, SUSD, SHUSD, VUSD K-8 public and private schools (175 schools total), directed towards principals, educators, athletic directors, and P.E. Teachers to use as an Educational Resource to possibly supplement their current Physical Education material • Tucson Sport also delivers bulk shipments (200+) to the following schools for direct distribution to the students: • Distribution of 2,500 magazines to local sports organizations and sporting events, making Tucson Sport available to sporting families through snack bar sales, and fundraising opportunities. We distribute magazines to many Youth Sports Organizations that serve thousands of young athletes and their families, such as the YMCA, Little League, National Youth Sports, Tucson Federation of Football, Cheer and Spirit, Pima County Junior Soccer League, and ASA, just to name a few. Private Schools Desert Christian Middle School 142 Desert Christian Elementary School 160 Greenfields Country Day School 150 Palo Verde Christian (PVC) 86 St Gregory Prep School 144 St Michaels 340 CASAS CHRISTEN SCHOOL 380 Cornerstone Christian Academy 185 Tucson Hebrew Academy 160 Pusch Ridge Christian Academy 170 Castlehill 350 St. Elizabeth Ann Seton School 400 St. Joseph's School 400 St. Ambrose School 300 St. Cyril’s School 400 St. John School 210 St. Peter and St. Paul School 500 Immaculate Heart Academy 275 Immaculate Heart Middle School 100 St. Odilia 70 Santa Cruz 200 San Xavier Mission 120 Our Mother of Sorrows School 385 Private School Totals 5627 Tucson SPORT Magazine has also recently been approved to distribute directly to the students in the Amphi Unified, Marana Unified, Flowing Wells Unified, Vail Unified and Saguarita Unified Schools Districts. These schools will come on as Tucson SPORT grows circulation throughout the 2007 year.

Tucson’s Best Resource for Youth Sports and Active Families • Distribution of 2,500 magazines 200+ other commercial establishments frequented by sports-minded families and kids (a comprehensive list of distribution sites is attached separately • Posting of the magazine in its entirety on our website where it can be read by anyone, no password or subscription required. This feature does require e-mail registration. (Email announcements will be sent out monthly to announce the magazine posting.) In this online medium, the magazine appears exactly as it does in print, including all advertisements in their original positions, giving advertisers maximum exposure with live links to their websites. Tucson SPORT Magazine DistributionPublic School Total to students20%Private School Total37%Subscriptions3%Over 200 retail sites catering to Active families17%Sport Organizations and Events17%Public School Total to educators6%

Tucson’s Best Resource for Youth Sports and Active Families Testimonials “Tucson Sport magazine aligns itself perfectly with the healthy lifestyle we promote here in our city. Tucson is one of the fittest cities in the US and the information and support that Tucson Sport provides will help to keep us there.” Mayor Bob Walkup “Participating in sports created the values that I live by today. We need to continue to offer and nourish opportunities for the children of Tucson. This magazine will play an important role is supporting those goals.” Lute Olson, UA Men’s Head Basketball Coach “The mission of the Governor's Council on Health, Physical fitness and sports is to encourage Arizona citizens to be more active so that they can lead healthier, happier and more productive lives. TUCSON SPORT Magazine represents the type of initiative that will help further this cause and I look forward to supporting its growth throughout Southern Arizona.” Jim Grossman, Chair, Governor’s Council on Health, Sports, and Physical Fitness “Love your magazine. We spend so much time with our kids at youth sports, there was nowhere to relate to others about it. This is it. Best of luck with your success.” Steve Denny, Parent and coach “Having 4 children, ages 4-13, Tucson Sport is an invaluable resource, as well as healthy entertainment, for my 4 sports enthusiasts. I’ve already searched your website and was impressed with the information included. I applaud Tucson Sport and all its contributors for motivating Tucson children and parents to maintain healthy, active lifestyles.” Diane Temple, Mother of 4 sports enthusiasts I LOVE Tucson Sport Magazine...I love to see the cool pictures and usually, I know at least one kid in the magazine. That’s cool! Tim, 10 yr old baseball player Tucson Sport Strategic Partnership Team Tucson Sport Magazine has also been featured on...

Tucson’s Best Resource for Youth Sports and Active Families Last Chance 2006 Advertising Rates Ad size 3X rate/issue 6X rate/issue One-eighth page - full color ad 180 150 Quarter page - full color ad 360 300 One third page - full color ad 480 400 Half page - full color ad 600 500 Full page - full color ad 1200 1000 2 page spread - full color ad 1800 1500 *Exclusive Section Sponsorship 2500 2000 Back Cover/Inside Front Cover Spread 3000 2500 *Includes 2 page spread, industry exclusivity for contracted period, Section sponsorship (FAMILY, SPORT or LIFE) on website, special recognition as a VIP Corporate Team Member, and annual event sponsorship opportunities These rates apply to print-ready ads. Design Services available at additional cost Main Magazine Sections – No charge for preferred section placement SPORT/FAMILY/LIFE **For additional information regarding VIP Corporate Underwriting and Event Sponsorships, please contact Tucson Sport at 520 878 0174 or e-mail contact@tucsonsport.net

Tucson’s Best Resource for Youth Sports and Active Families Advertising Terms Tucson Sport Magazine, LLC reserves the right to refuse, reject or cancel any advertising at any time for any reason without liability, even though previously acknowledged or accepted. Advertisements that simulate Tucson Sport Magazine editorial in appearance or are not immediately identifiable as advertisements are not acceptable. Tucson Sport does not accept tobacco or alcoholic beverage advertising. Advertisers may not cancel orders for, or make changes in, advertising after closing dates. All advertisements are accepted and published upon representation by the agency and the advertiser that they are authorized to grant the right to publish the entire contents and subject matter thereof in Tucson Sport Magazine and that such publication will not violate any law or infringe upon the right of any person or entity in consideration of the publication of advertisements. The advertiser and agency hereby, jointly and severally, indemnify and hold the Pusher harmless from and against all claims, damages, liabilities, obligations, losses, and expenses (including, but without limitation, attorney’s fees and disbursements) in connection with the publication of such advertisements, including, without limitation , those arising from claims or suits for defamation, copyright or trademark infringement, misappropriation, violation of the Lanham Act or rights and privacy or publicity, or from any and all other claims now known or hereafter devised. Any condition on contract, orders, or copy instructions, including, without limitation, those involving the placement of advertising within an issue of Tucson Sport Magazine (such as page location, competitive separation, or placement facing editorial copy), will be treated as a request only. The Publisher inability or failure to comply with any such condition shall not relieve the agency or advertiser of the obligation for the advertiser to pay for the advertising. The Publisher shall not be subject to any liability whatever for any failure to publish or circulate all or any part of any issue or issues because acts of God, weather, or any other circumstances not within the control of the Publisher. No terms or conditions, printed or otherwise, appearing on contracts, orders, copy instructions, or otherwise which conflict with or amend the provisions of this rate card or which are inserted unilaterally by the agency or the advertiser will be binding to the Publisher. Agency Commissions: 15% to recognized agencies providing digital ads, an insertion order and accepting financial responsibility for their client. Color and position are non-commissionable. Bills are rendered on or about the issues hit date and are due 10 days following invoice date. Publisher reserves the right to charge 1 % interest or the maximum rate of interest allowable by law for any payments received after the above specified due date. Publisher also reserves the right and is entitled to recover any costs and expenses associated with the collection of said late payment. If advertiser requests the Publisher to make any additions or deletions to digital files previously supplied by advertiser, the Publisher shall bear no liability in connection with such addition or deletions. In addition, the Publisher is not responsible for any changes made after the closing date.

Tucson’s Best Resource for Youth Sports and Active Families Top 10 Reasons to Advertise with Tucson Sport 1) Locally owned publication that will reinvest your advertising dollars back into our local community 2) Opportunity to support a high quality, educational and entertaining resource that helps increase the overall flow if quality information to our Tucson families 3) Hi-gloss, full color, hi-quality feel adds to the “souvenir” feel, increasing the retention and pass through rates. 4) Association with an unparalled team of experts, who are committed to bringing quality content to our readers 5) Opportunity to join a winning team on the ground floor, and preserve special introductory rates, as we look to grow in the upcoming year. 6) Opportunity to support a project that already has, and WILL continue to have, positive impacts on our own, local children 7) Opportunity to showcase your company at our annual event, the SportZone and Fit Family Challenge (2007 dates and venue still TBD…2006 Poster attached) 8) Because Tucson Sport hits a niche market that no other competitor is tapping into…the mom’s, dads, educators, coaches, and volunteers that are involved in youth sports. 9) Because your business thrives on providing quality services to Tucson’s families 10) Because you love kids, sports, and Tucson. For more information, or to download Ad Specs, please visit our website at www.tucsonsport.net or contact: Tucson Sport Magazine 8470 North Winchester Creek Drive Tucson, AZ 85742 (520) 360-8485 contact@tucsonsport.net

Tucson’s Best Resource for Youth Sports and Active Families ` Don’t miss SPORTZONE and Fit Family Challenge 2007!!! Stay tuned for upcoming event info or call 520 360-8485 for more detailed information. All Advertisers will be able to participate in our annual event

Tucson’s Best Resource for Youth Sports and Active Families Pima County Student Population by School DistrictTUSD58%Amphi16%Marana11%Flowing W ells6%Catalina Foothills5%Tanque Verde1%Salpointe/Top 5 Private Schools3% Tucson SPORT Magazine Market and School Demographics School Demographics The Greater Tucson area is served by 17 school districts, with a total enrollment of nearly 108,000 students. TUSD is the largest district with about 60,000 students enrolled. Marana Unified, Amphi Unified, Catalina Foothills Unified, Flowing Wells Unified, and the top five private/parochial schools have total combined enrollment of nearly 45,000 students. Refer to Exhibit B for additional demographics. 17-District Profile • 136 elementary schools • 40 middle schools • 26 high schools • 126,000 total enrollment, Pima County, 1999-2000 school year Tucson Unified School District TUSD serves approximately two-thirds of metropolitan Tucson families and is the largest local school district in Pima County, covering 227 square miles. • 104 schools • 18 magnet schools: 7 elementary, 4 middle, 6 secondary, 1 elementary through middle • 62,707 enrollment in 2000-2001 school year, K-12 • Educates 82% of Tucson children, 50% of all students in Pima County • Student/teacher ratio of 29:1 (3,394 teachers) Private and Parochial Schools Tucson offers 35 self-regulating private and parochial elementary and secondary schools enrolling 9,500+ students.

Tucson’s Best Resource for Youth Sports and Active Families Tucson SPORT 2006 GAME PLAN and REVIEW Phase 1 Launch - Spring 2006 Primary Goals 1. Launch with quality to the major influencers in Tucson (community, business, educational and youth sports leaders) 2. To brand TUCSON SPORT as the premier, high quality resource with 100% dedication to youth sports and family fitness. Execution - Compile and develop an expert Advisory Council that will be responsible for a majority of the editorial content. Launch Tucson SPORT in February 2006, print 15,000 magazines, on a monthly basis, and get the magazine out through more than 400 distribution sites, that included parks and rec facilities, sports organizations, YMCA's, golf courses, fitness and recreational facilities, doctor's offices, restaurants, and other areas where our busy active families can be found. Mail complimentary subscriptions to Advisory Council and other influential groups, such as the Activate Tucson Board and the Centurions, a group of about 120 business leaders who, over the years, has donated millions of dollars to St. Mary’s Carondelet, to better the health of our community. Phase 2 Launch - Summer 2006 -Primary Goals 1. Assess challenges and re-evaluate strategy 2. Adapt new organizational changes 3. Modify if needed Execution - Tucson Sport modifies production schedule from a monthly to a bi-monthly schedule, brings prints and design functions back to local Tucson firms and hires new Editor-in-Chief. Phase 3 Launch - Fall 2006 - Primary Goals 1. Launch inaugural event, the SPORTZONE and Fit Family Challenge (which was held October 8, 2006 at High Corbett Field). Assess and formulate 2007 event plan. 2. Re-direct target distribution, emphasizing direct k-8 school distribution 3. Re-position Tucson SPORT as a vital physical educational and interactive resource that can be used to enhance physical education efforts in participating schools. 4. Continue to grow advertising and sponsorship base with industry leading companies who are committed to working together to create healthier communities, and who are willing to direct advertising and/or sponsorship dollars towards a local resource that will impact the future of our children. 5. Form alliances and partnerships with groups and organizations that share our common vision Execution - Tucson SPORT is now delivered to all k-8 private schools for direct student distribution. All k-8 TUSD, MUSD, AUSD, SUSD principals and athletic directors receive complimentary issues of Tucson SPORT. Several school districts (Amphi, Marana, Flowing Wells) awarded approval for direct distribution to students, so Tucson SPORT is shifting a majority of the distribution away from free racks and drop off locations to accommodate this direct student/school distribution strategy. Major 2007 circulation increases will be made through these new school channels. Emphasis will be placed on high-growth family areas, such as northwest, Vail, southeast, and northeast areas, and undeserved areas such as the southwest, and Indian reservation communities.

Tucson’s Best Resource for Youth Sports and Active Families 2007 Game Plan and Key Objectives • Continue to evaluate hi-value partnerships and determine how best to integrate best practices to achieve common goals Key Editorial Partnerships include: • National – President’s Council, Alliance for Healthier Generation, America on the Move, Activate America • State - Governor’s Council • Local – UA College of Public Health, American Lung Society, Juvenile Diabetes Foundation, American Heart Association, American Cancer Society, Komen, and Activate Tucson Target Partnerships include: NFL, NBA, MLB, NHL, PGA, and other pro-level sports organzations • Increase circulation numbers – 30,000 – 60,000 – 90,000 – 150,000 o Current penetration at 30,000 is 25%. o 2007 Goal – Achieve 100% penetration rate to k-12families, educators, coaches and students • Ultimate scenario - Make Tucson SPORT available to every k-12 student through the schools in Southern Arizona through joint funding efforts, which will come from all levels of the community such as:  Individuals – Retail subscriptions and select point-of-sale opportunities  Schools and non-profits –wholesale subscriptions and fun-raising opportunities  Businesses - Traditional Advertising and Sponsorships  Government and private sector - Grants and special funding • Set this model for easy replication (franchising/partnering) into other state communities, and then nationally, to build the structure that will support the ability to replicate the program • Further collaborate to increase the community impact for the second annual SPORTZONE and Fit Family Challenge to be held Fall 2007. • Further develop website as deep resource and supplemental messaging vehicle • Form more solid media presence through partnerships and increased community exposure • Fund a cycle of revenue back, directly impacting physical education, health, wellness, and science programs at our local Southern Arizona schools • Prove to the country, and to the world, that Southern Arizona is the global community leader that sets the standard of how collaborative efforts at the national, state, local, private, and public sectors, can truly come together and directly impact the future health of our families, by focusing on enriching the resources we provide for our educators and for our schools.

Tucson’s Best Resource for Youth Sports and Active Families Carmona Quotes and Common Goals Another related issue is the method in which the government communicates health science information on issues like obesity. "How do we deliver that best science [in a] culturally appropriate [way] and package it to people who need it?" Dr. Carmona posed. Opinion leaders in the community, such as grandmothers, pastors and others, are good targets to receive the message about the variables that contribute to obesity, such as a sedentary lifestyle, fast food diet, reliance on computers, etc. "We all have responsibility for this," Dr. Carmona advised. "Let's just incorporate everybody, the fast food companies, the schools. You need to make friends with them because they are parents, too, and it is better than filing [federal] lawsuits [against them]. Instead, let's try this and utilize their resources." "This is an intergenerational plan," he said. "The biggest difference is kids seeing us choose, cooking the right food, and they follow suit. If we continue that trend, walking every day, buying fresh fruit, then we can change America." Dr. Carmona mentioned such programs as Steps to a Healthier U.S., which helps people track their weight and eat healthy foods, the President's Council on Physical Fitness, and his own initiative to speak at 50 schools in 50 states on healthy eating. "But the biggest gains are made by the community, and the people who understand how to connect to people in your community," he advised. "The message is delivered differently. We have to do a better job at the translational angle to reduce morbidity and mortality and apply the science and variables we know already and understand." Dr. Carmona said his office spent a lot of time making sure any reports they produced were also made available at 6th and 7th grade reading levels, rather than just the graduate school level, so that more people have access to them. Dr. Carmona said a cultural and economic shift is needed to start to reward those who embrace health, wellness and prevention, so that health care then becomes a last resort. "We reward people for getting sick and our caretakers to make them better," he advised. "The barriers are largely cultural. Look at the medical disciplines-there is very little health, wellness and nutrition on the tests." But if we had them aligned and represent it as one on Capitol Hill to make the voice stronger...let's work together toward a brand. A unified force [can be] something as simple as [the call for more physical activity,] 'move.' It can be confusing otherwise. Let's dissect out 'critical' variables to work toward parity. It's alignment in defining things and forming metrics before delivering the message." Again, it's up to family leaders and community leaders to be role models…by eating healthy foods in healthy portions and by being physically active each day.